Viridian is the leading brand of ethical vitamins, but what does this mean? Viridian was named as Best Buy in Ethical Consumer magazine and in The Good Shopping Guide. The magazine and annual directory commended us for our commitment to pure ingredients, environmental awareness and charity donations.

Dr Alex Richardson in the Daily Mail newspaper named Viridian’s ViridiKid Multi as the best children’s multivitamin due to the purity of the ingredients.

Ethics in nutritional supplements starts at the ownership of the company – dig a bit deeper into the company behind your daily vitamins and you might well find a giant pharmaceutical company or a mass-market mail order company. Viridian Nutrition is UK-based and family-owned and managed.

Ethics continues through our sourcing of ingredients and the manufacturing procedures. We guarantee non-GM, non-irradiated and 100% active ingredients with no nasty additives whatsoever. No added sugars, no colourings or artificial flavourings making our products as clean and pure as they can be. Be reassured that although we are absolutely against the use of animal testing and do not test any of products or ingredients on animals, the ingredients we choose all have a tradition of safe use in humans. So from the seed to the recycling bank, Viridian Nutrition maintains an ethical philosophy at every stage.

Nutrition is the fundamental cornerstone to human health. Every single reaction, biochemical pathway, and physiological event that takes place in our bodies, requires nutrients at some stage. An elaborate and perfectly organised sequence of vitamins, minerals, fats, and amino acids, allow our bodies to function on a day to day basis. However, when our needs in this area are not met, things can quickly begin to go awry. Therefore it is essential that we pay serious attention to our daily diet. A diet based around whole foods, fruits vegetables, and the right types of fats can be the greatest health insurance we can have.

Nutritional supplementation is also a practical tool. It is a sad fact that in today’s modern world, we cannot rely 100% upon the quality and nutrient density of even the best fresh produce, due to intensive farming, depleted soils and environmental factors. Coupled with this, we have far greater physical demands placed upon us, meaning that very often our requirements for specific nutrients are higher than they ever have been if we are able to cope physiologically. Nutritional supplements, when used correctly can be a valuable tool in addressing such issues.

Government surveys have identified the following groups of people as being at especial risk from low vitamin and mineral intakes: highly active people, menstruating women, vegetarians and vegans, the elderly, slimmers, pregnant and breast-feeding women, smokers, drinkers and faddy eaters.

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